1943 Lane Bryant ad
Oct 1943 Better Homes and Gardens. The gist: there’s a paper shortage on so we may not be able to send you a catalog. Borrow your neighbor’s.
In wartime, I guess we big gals have to stick together.
I didn’t realize Lane Bryant was this old, but according to Wikipedia (article looks like it was written by the company) it’s been around since the turn of the last century, when founder Lena Bryant created the first commercially sold maternity dress. You learn something new every day!
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I love that ad. “Borrow a catalog from one of your fat friends. Don’t have a fat friend? *Sigh* FINE. We’ll send you one, if we can find one lying around.”
I had no idea they’d been around that long either. Interesting!
I love that ad. “Borrow a catalog from one of your fat friends. Don’t have a fat friend? *Sigh* FINE. We’ll send you one, if we can find one lying around.”
I had no idea they’d been around that long either. Interesting!