From Sept 1942 Better Homes and Gardens. “A hit with the menfolks.” Features mascot Hot Dan the Mustard Man, who seems to have been the French’s mascot in the 30s and 40s. Sounds like an exclamation you say when something good happens. “You’ve got tickets to the sock hop? Well, Hot Dan the Mustard Man! We’re going to have a swell time!”
If the opportunity arises, I’m working this into conversation at tonight’s Books-A-Million knit night.
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