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1942 Hellmann’s ad

1942 Hellmanns ad

Here’s a Hellmann’s mayonnaise ad from the Sept 1942 Better Homes and Gardens. The buyer compares herself to inventor Ben Franklin because she’s invented a kind of mayo salad that will feed 50 for six bucks. Or, more likely, get her lynched by 50 servicemen angry that they had to eat it. Good thing she’s got her friend, a “Home Ec girl” standing up to support her, or the world might never have known the glory of the Ben Franklin salad!

Some of these illustrations are just fantastic out of context. How would you recaption the picture below? What the heck is really in that jar?

1942 mystery jar


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  1. October 9th, 2008 at 12:57 | #1

    Honestly? Out of context, the two guys with the jar look a little… Bent.

    Blonde: Darling, I just peed in this jar!
    Brunette: Fabulous.

  2. October 9th, 2008 at 12:57 | #2

    Honestly? Out of context, the two guys with the jar look a little… Bent.

    Blonde: Darling, I just peed in this jar!
    Brunette: Fabulous.

  3. October 9th, 2008 at 14:51 | #3

    Hee! It’s Andres Serrano’s grandfather!

  4. October 9th, 2008 at 14:51 | #4

    Hee! It’s Andres Serrano’s grandfather!

  5. October 9th, 2008 at 21:40 | #5

    I just read the recipe? GROSS!!

  6. October 9th, 2008 at 21:40 | #6

    I just read the recipe? GROSS!!

  7. October 9th, 2008 at 22:02 | #7

    Yum,Yum

    I cant wait for my ben franklin salad and that cheese looks to die for! They are saying…1st man- “Look, I am collecting my pee in this fine jar.” 2nd man-“Oh hot Dan the mustard man that is great!”

  8. October 9th, 2008 at 22:02 | #8

    Yum,Yum

    I cant wait for my ben franklin salad and that cheese looks to die for! They are saying…1st man- “Look, I am collecting my pee in this fine jar.” 2nd man-“Oh hot Dan the mustard man that is great!”

  9. October 9th, 2008 at 23:11 | #9

    Re: Yum,Yum

    Hee! Nice callback.

  10. October 9th, 2008 at 23:11 | #10

    Re: Yum,Yum

    Hee! Nice callback.

  11. October 9th, 2008 at 23:12 | #11

    I’m also pretty sure she’s copping a feel on that Ben Franklin bust.

  12. October 9th, 2008 at 23:12 | #12

    I’m also pretty sure she’s copping a feel on that Ben Franklin bust.

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