Here’s a Hellmann’s mayonnaise ad from the Sept 1942 Better Homes and Gardens. The buyer compares herself to inventor Ben Franklin because she’s invented a kind of mayo salad that will feed 50 for six bucks. Or, more likely, get her lynched by 50 servicemen angry that they had to eat it. Good thing she’s got her friend, a “Home Ec girl” standing up to support her, or the world might never have known the glory of the Ben Franklin salad!
Some of these illustrations are just fantastic out of context. How would you recaption the picture below? What the heck is really in that jar?
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